Marketing at Boyd CAT
My internship with Boyd Caterpillar was during summer of 2024. In this role I was primarily responsible for internal and external communication through newsletters, safety videos, social media posts, and physical material. Along with this I assisted the CRM and sales team with targeting new customers as well as staying in touch with existing ones.
Facilities Guide
Created a comprehensive guide for store location’s requirements to meet brand standards in their facilities. This made sure paint colors, directional signage, naming, logos, and Caterpillar decor were standard across all Boyd locations.
Adobe Illustrator & InDesign
Video
Recorded and edited company safety videos, monthly updates (BoydTV), Social Media content, and internal news from CEO Monty Boyd.
Adobe Premier, After Effects
Digital Media
Digital material such as flyers, invitations, graphics, and photos. Utilized in emails to new and existing customers, social media posts, internal newsletters, and content to assist sales team.
Adobe Photoshop & Illustrator
